Welcome to SheEO…your leadership room

Where you win and everyone in your world wins.

Here’s why it’s a no-brainer for you:

A proactive time to work ON your business and yourselfA no-judgement vault where you can be safe to celebrate when you’re killin’ it and safe to cry on the hard daysThe one hour a week you aren’t holding everything or fighting anyone’s firesWhere you can exhale and be yourselfThat incredibly rare place where you can celebrate revenue wins and no one thinks, “Must be nice”Women who come back year after year call it “Absolute Gold”

Enroll here for the next cohort

I’m Sarah Stokes…

Award-winning business owner, strategist, community leader, and founder of The Juicy Good Life.

For more than a decade, I’ve helped amazing entrepreneurs build the companies that they dreamed of when they started.

I’ve been a business coach for women making multiple millions for years now…

And I built the SheEO Leadership Room in 2022 to give incredible women like you a safe place to land, be supported, and to work through the stuff you can’t with others.

This is a place where you are not alone, you are not judged, and you don’t have to fix anything for others.

This is a place where you get to show up raw on the days it’s hard and a place where you can celebrate fully when you are knocking it out of the park.

SheEO was exactly what I didn’t know I needed.

As a business owner, it can feel incredibly lonely at times. Being surrounded by ambitious, growth-minded women who understood the highs, lows, challenges, and victories of entrepreneurship was invaluable.

Sarah created a safe space where we could reflect honestly, celebrate wins, work through obstacles, and continue growing both personally and professionally. The connections, conversations, and support made a lasting impact on me.

If you’re looking for a community that reminds you that you don’t have to build your dreams alone, SheEO is a beautiful place to start.

- Dr. Courtney Kloes D.C.

The number one skill Dr. Brene Brown says leaders of the future will need?

Self awareness.

This is where you continue to develop that.

In a room where you aren’t always the most accomplished.

In a room where others are building legacy companies, too.

In a room where you don’t have to hold it all.

Let SheEO be your safe-to-celebrate, safe-to-be-vulnerable place.

What this looks like:

Weekly one-hour leadership sessions on Zoom
Questions that help you develop yourself and your leadership strategies
Evaluation of your business
Success planning for the week
Private Facebook group

Join the upcoming Cohort

What other SheEOs have to say...

Who benefits especially well from this work?

Those who have established companies
Moms
Women in the sandwich generation
Givers/helpers
Projectors (Human Design)
Women who are neurodiverse or who suspect they are
Multiple 6 and 7 figure earners

I’ve been part of SheEO with Sarah Stokes since its conception, and it has been one of the most impactful investments in my personal and professional growth. From day one, this group has provided a space where ambitious women come together to challenge, support, and inspire one another—and that has made all the difference in my journey. – SheEO Member

SheEO has helped me step fully into my CEO role, giving me the clarity and confidence to lead my business with intention. The strategies, mindset shifts, and accountability I’ve gained have been invaluable. More recently, this community has also become a space where I can navigate the transition into motherhood while maintaining my vision for the future. Having a group of powerhouse women who understand both the drive for success and the desire for balance has been a game-changer. - SheEO Member

Sarah has an incredible way of guiding us to think bigger, push past limiting beliefs, and take action with courage. Whether you’re looking to scale your business, refine your leadership, or simply surround yourself with other high-achieving women who get it, SheEO is absolutely worth the investment. – SheEO Member

Sarah Stokes is a Business Joy Coach for the over giver. She helps women “de-should” their businesses to make room for more profits and joy.

Her company, The Juicy Good Life, has helped thousands of women create more sustainable and successful businesses through coaching, education, retreats, and masterminds.

Sarah Stokes is the author of “Worth the Squirm: How Our Business Helps Us Heal”. She’s an award-winning business strategist, who has successfully scaled three companies to multiple millions.

Sarah is certified in the leadership work of Dr. Brene Brown and mastermind certified with Tony Robbins.

In her first career, Sarah was a TV news anchor for nearly two decades. She married her co-anchor and they exited the TV news world to be with their two kids in the evening, instead of at the anchor desk.

Sarah’s business background includes publishing, scaling, and selling a women’s magazine and creating an award-winning global marketing agency. She led teams and brands for years before retiring from marketing so she could focus on business coaching.

Her heart is in philanthropy, and she is happiest hanging out in her pj’s on the dock at her lake home watching wildlife, aurora, and sunrises.

Awards:

Sarah is an international speaker, podcast host, and trusted advisor for boards and brands. She has been honored to be named Community Impact Leader of the Year in 2019, Woman of Achievement in 2017, Businesswoman of the Year in 2016, and Extraordinary Business Woman of the Year in 2014. STOKES|HERZOG Marketing + Consulting was named the Best Branding and Design Company and Best Video Agency in 2019, 2020, and 2021. She was awarded the Wisconsin Angel honor from the Wisconsin Foster Closet in 2026.